AutoHook Now includes OEM Real-time Rebates and Incentive Offers

W2S Incentive confirmation display

We keep on moving! We don't stop!

Yet another feature has been added to our AutoHook suite of products. This time, we have coordinated with AIS Rebates to bring our Dealers and Partners realtime OEM Rebates and Incentive offers within our Web2Show and Lead2Show products.

The inclusion of incentive and rebate information will help our dealers build transparency, while presenting decision-influencing information in front of the new car buyer at critical moments of decision making.

AIS Rebates in Confirmation Email

For more information on this new feature - contact us for a complete demo and receive a $25 Gift Card .

Read the full Press Release, see below...

ANN ARBOR, MI- January 30, 2014- HookLogic, a leader in automotive incentives for dealers nationwide, announced today that it has partnered with AIS Rebates, a product of vAuto, to integrate rebates and incentives directly into HookLogic’s AutoHook suite of products .

This new feature combines the latest national and regional Manufacture incentives and rebates into the confirmation form and email - integral parts of the AutoHook Web2Show and Lead2Show - and is an industry exclusive. This solution takes into account all consumer-facing programs offered by the Manufacturers and automatically includes bonus cash and other special programs at the zip code level.

According to Greg Kelly, Business Development Director for AIS Rebates, “incentives and rebates have come to be “expected” by consumers. Manufacturers spend billions annually in rebates and other special offers to attract consumers to purchase their brands. Dealers should consider the various creative channels to communicate these offers to prospects who are considering their products.” Consumers benefit by knowing in real time which rebates and/or incentives are available for their specific vehicles of interest.

HookLogic dealers can now provide a feature that not only continues to build transparency with the customer but, more importantly, keeps valuable, decision-influencing information in front of the new car buyer at critical moments of decision making.

“Throughout the testing period of including incentives and rebates into our suite of products, HookLogic recorded a 17% increase in showroom activity,” noted David Metter, president of HookLogic Automotive.

Smart integration of current incentive and rebate information into Web2Show and Lead2Show showed to be an essential feature. The inclusion of AIS Rebates allows HookLogic’s AutoHook the ability to present incentive and rebate information to consumers at a very influential time of the vehicle shopping process.

About HookLogic:

HookLogic, the global leader in commerce search advertising, enables marketers to influence in-market shoppers and Win the Moment of Truth™ on the world’s leading retail, travel, and automotive sites. Network partners and advertisers including Expedia, Target, Dealer.com, Chrysler, Intel, Kia, Newegg and Rakuten Shopping use HookLogic to increase sales and monetize site traffic with industry-leading solutions such as Retail Search Exchange, TravelAds, and AutoHook. Backed by Bain Capital Ventures and Intel Capital, HookLogic is headquartered in New York City, with offices in Ann Arbor, Atlanta, and London, UK.

About AIS Rebates:

AIS Rebates is a product of vAuto, Inc. which is a subsidiary of AutoTrader Group, which includes AutoTrader.com®, Kelley Blue Book®, vAuto®, HomeNet Automotive®, AIS RebatesTM ,Genius Labs® and HaystakTM. AutoTrader Group is a subsidiary of Cox Enterprises. For more information, please visit www.autotradergroup.com. For more information about AIS Rebates please visit www.aisrebates.com

Kia Motors Approves HookLogic Suite of Solutions

kia logo hooklogic

Kia Motors has formally endorsed and set up a reimbursement program for our AutoHook's Web2Show and Lead2Show solutions. This is the first time that a manufacturer has set up a reimbursement program for both the monthly technology fee as well as a pool of redemptions.

Kia Motors Approves HookLogic Suite of Solutions

Becomes first automaker to reimburse dealers for tech fees, redemption pool

Kia dealers can now choose from among three HookLogic product packages, all of which are DAS eligible. Packages include HookLogic’s Web2Show and Lead2Show products.

Kia is now the first manufacturer to set up a reimbursement program for both HookLogic’s monthly technology fee and a pool of redemptions. The HookLogic packages for which Kia is offering to reimburse its dealers range in price from $490 per month to $999 per month.

“We already have positive relationships with many KIA dealerships across the country but this opportunity with KIA Motors of America allows us to reach a vast array of dealers with whom we might not have otherwise had the opportunity to connect,” said HookLogic President, Automotive David Metter. “To know that so many dealerships will have the opportunity to drive the highest intent buyers into their showroom and validate their sales through our technology is exciting.”

Kia dealers that utilize the ContactAtOnce Chat and CallSource DealerSaver solutions will receive free integration when they sign up with HookLogic. In addition to those benefits with Web2Show and Lead2Show, Kia dealers will also receive HookLogic Sales Reports powered by Polk. This will give participating dealers the ability to directly attribute sales to their digital strategies.

About HookLogic HookLogic, the global leader in commerce search advertising, enables marketers to influence in-market shoppers and Win the Moment of Truth™ on the world’s leading retail, travel, and automotive sites. Network partners and advertisers including Expedia, Target, Dealer.com, Chrysler, Intel, Kia, Newegg and Rakuten Shopping use HookLogic to increase sales and monetize site traffic with industry-leading solutions such as Retail Search Exchange, TravelAds, and AutoHook. Backed by Bain Capital Ventures and Intel Capital, HookLogic is headquartered in New York City, with offices in Ann Arbor, Atlanta, and London.

About Kia Motors America Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 765 dealers throughout the United States and serves as the "Official Automotive Partner" of the NBA and LPGA. In 2012, KMA recorded its best-ever annual sales total and gained U.S. market share for the 18th consecutive year. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.

Join HookLogic at NADA 2014

HookLogic NADA 2014

Join HookLogic at NADA and Travel in Style!

It's that time of year again, and HookLogic is delighted to announce that we'll be providing complimentary Limousines at this year's NADA. To take advantage of this service, just text: NADA to 55678 and a driver will arrange for pickup.

We will also be offering refreshing beverages while you enjoy the ride with us, compliments of MSCloud Services. Limos will run from 8am-midnight throughout the show.

*Rides are on a “first come, first served” basis, no reservations.  The service will run between the convention center, hotels, and Bourbon Street.  Sorry, no airport pickup and drop-offs.

hook micro limo

NADA'S First 3 Day Party - Sponsored by HookLogic

HookLogic is proud to announce that we are sponsoring the DealersUnited 3 day party at the Royal Sonesta Hotel, starting Friday 1/24. Located in the heart of the French Quarter on world famous Bourbon Street, the Royal Sonesta will be the location for the biggest and most anticipated party of NADA 2014 New Orleans! All DealersUnited members are welcome to attend.

HookLogic Booth Partcipation

HookLogic is a part of the DDC Certified Provider Program and attendees can join us at Booth # 5539. President of Automotive David Metter will be presenting at the Dealer.com Dealer Innovation Center from 1-2pm Saturday and Sunday, and VP of Strategy & Customer Experience Jeff Kershner will be presenting at 11am Monday.

Full booth appearance details:

• Saturday 1-2pm
• Sunday 1-2pm
• Monday 11am - Noon

HookLogic will also be appearing at that Dealers United Booth # 4953.

If you would like to speak with a HookLogic Sales Rep at the NADA Show, just visit either the DealersUnited or Dealer.com booth, where we will have sales specialists throughout the show.

Polk Purchase Analysis Reports

As many of you know, HookLogic has partnered with Polk to produce our new monthly Purchase Analysis Reports. If you want to get an in-depth look at what these reports can do for you, drop by the Polk booth at Booth # 1801.

Jeff Kershner will be at the Polk Booth on:

• Saturday 11am-12pm
• Sunday 1pm-3pm

Must-Attend NADA 2014 Events

While at NADA 2014, don't forget to join us at these exciting events:

Friday 1/24

• HookLogic will be attending the Automotive Website Awards on Friday 1/24 at the Hyatt Recency New Orleans Hotel
• DealerUnited's 3 Day Party at the Royal Sonesta Hotel on Burbon St, beginning at 9pm

Saturday 1/25

• David Metter will be presenting at the Dealer.com Dealer Innovation Center at 1pm-2pm
• Dealer.com Appreciation Party at the Contemporary Arts Center from 7pm-10:30pm
• DealerUnited's 3 Day Party at the Royal Sonesta Hotel on Burbon St
• Jeff Kershner will be presenting at the Polk Booth 11am-2pm

Sunday 1/26

• David Metter will be presenting at the Dealer.com Dealer Innovation Center at 1pm-2pm
• DealerUnited's 3 Day Party at the Royal Sonesta Hotel on Burbon St
• Jeff Kershner will be presenting at the Polk Booth 1pm-3pm

Monday 1/27

• Jeff Kershner will be presenting at the Dealer.com Dealer Innovation Center at 11am-2pm

Toyota Dealership Results Utilizing HookLogic

toyota HookLogic performance report header

A few days ago I posted the Performance and Purchase Analysis info-graphic for Chrysler Dodge Jeep RAM dealerships utilizing HookLogic’s AutoHook. Just prior to that, we released the Performance and Purchase Analysis info-graphic for dealerships on the Dealer.com platform and for dealerships utilizing AutoUSA ShowPro (a similar product we built for AutoUSA).

To help bring more transparency to our reporting, I would like to point out that we have partnered with Polk to help acquire and validate the lead close rates for our customers.  This is provided by matching all leads to Polk’s census of vehicle registrations for actual close rates of all new and used vehicles purchased by the consumer submitting the lead.

Here’s the Performance and Purchase Analysis info-graphic for…

Toyota

toyota dealership performance infographic

Starting from the top, we have “Leads Generated“. During the months of  January 2013 – June 2013 HookLogic’s AutoHook generated 15,536 for 65 Toyota dealerships.

Of the 15,536 incentivized vehicle shoppers, 5,197 customers walked into a Toyota dealership that utilized HookLogic’s suite of products, during this time frame to test drive a vehicle after engaging with either Web2Show or Lead2Show.

Of the total amount of leads submitted or engaged with, 1 in 3 showed up at the dealership for a 33% Lead to Show Rate. Considering the average national lead to show rate is around 17%, this is GREAT NEWS for Toyota dealers.

Moving onto the SALES Data.

Of the 5,187 that were incentivized and walked into this one of these 65 Toyota dealers for a test drive, 48% purchased a Vehicle.  

This group of Toyota dealers are closing incentivized showroom ups at 48%, with an overall lead closing ratio of 16%.

Whether it’s a lead originating from your dealer’s website, 3rd Party Lead, Online Chat lead or HookLogic Web2Show – By getting more in-market shoppers to Show Up at your dealership, you get more opportunities to make a sale.

*If you're a Toyota Dealership, or any dealership for that matter and would like to increase your show rate -  contact us for a complete demo of our AutoHook Suite of Products and receive a $25 Gift Card .

Chrysler Dealer Results Utilizing HookLogic

chrysler_dealer_performance_header

As we continue to receive amazing feedback regarding our results and the latest Performance and Purchase Analysis info-graphics, we have had quite a bit of conversation internally here at the HookLogic offices. What additional data could we expand upon?

Partnering with Polk to help acquire and validate the lead to close rates, so far, we've put together Performance and Purchase Analysis Report info-graphics for dealers on the Dealer.com platform and for dealers using AutoUSA ShowPro (a product we build for AutoUSA.) But what is next?

Next up – Dealership performance who utilize our Web2Show and Lead2Show products organized by OEM.

The first OEM we’re going to analyze is Chrysler Dodge Jeep RAM.

The results in the Chrysler Dealers Purchase Analysis Report below will have Chrysler dealers not utilizing HookLogic's AutoHook, wondering why not.

Side Note: Remember, HookLogic's AutoHook is currently Chrysler Digital Certified.

Let’s break this down from top to bottom..

chrysler performance infographic

Starting from the top, you see “Leads Generated“. During the months of  January 2013 – June 2013HookLogic generated 12,317 leads for 68 Chrysler dealerships.

Of the 12,317 incentivized vehicle shoppers, 3,594 customers walked into a Chrysler dealership, that utilized HookLogic’s suite of products during this time frame to test drive a vehicle after engaging with either Wed2Show or Lead2Show.

Of the total amount of leads submitted or engaged with, 1 in 3 showed up at the dealership for a 30% Lead to Show Rate. Considering the average national lead to show rate is around 17%, this is GREAT NEWS for these Chrysler dealers.

Moving onto SALES Data.

Of the 3,594 that were incentivized and walked into this group of 68 dealers for a test drive, a stellar 67% purchased a Vehicle.  

This group of Chrysler dealers are closing incentivized showroom ups at 67% with an overall lead closing ratio of 20%.

Most dealers do a good job at measuring their lead closing ratios and closing the customer once they’re in the showroom. What dealers miss out on measuring, is their Lead to Show rate.

Whether it’s a lead originating from your dealer’s website, 3rd Party Lead, Online Chat lead or HookLogic Web2Show – By getting more in-market shoppers to Show Up at your dealership, you get more opportunities to make a sale.

*If you're a Chrysler Dealership and would like to increase your Lead to Show rate,  here is a special Chrysler Certified sign-up form.

**If you're not a Chrysler dealership and would also like to improve your Lead to Show contact us for a complete demo of our AutoHook Suite of Products and receive a $25 Gift Card.

AutoUSA Dealers Performance using ShowPro

AutoUSA Performance Infographic

After all the amazing feedback we received around our latest Purchase Analysis Report, you know - the one we published last week that drilled down on the performance dealers using HookLogic on their Dealer.com websites, it only made sense to continue on by comparing and calculating additional/other groups of dealer clients utilizing our Web2Show and Lead2Show products.

Some of you may know that early on we built a product called ShowPro for AutoUSA. ShowPro is based on our existing Web2Show and Lead2Show products. The included Purchase Analysis Report was originally put together for AutoUSA and HookLogic internal performance meetings, but we figured why keep all this great performance data and results to ourselves?

Lets get to the good stuff…

The results in the below AutoUSA Purchase Analysis Report could potentially have you re-thinking your current position on 3rd Party Lead acquisition.

Too often, industry consultants and online marketing/Internet sales managers are quick to dismiss the potential and performance of new vehicle 3rd party leads. A majority of the time dealers only measure the closing ratio of their leads, while missing out on measuring the Show rate of their leads – that’s an article for a other time.

Before we get too far, allow me to clarify how I view what a 3rd Party Lead is. 

To me, a 3rd Party Lead is a lead that is NOT associated to a particular vehicle in your inventory (new or used). It’s a new vehicle lead you purchase through a new car lead aggregator such as AutoUSA, Dealix or AutoBytel.

These leads typically derive from a “get your price quote” or  “configure your next vehicle” call-to-action, where a customer chooses or configures a new vehicle of their choice on a vehicle information website like Edmunds.com, TrueCar, AOL Autos, or one of the other million websites designed to capture "in-market" leads.

Click here for more specifics around my views and opinions of a 3rd Party lead vs vehicle classified leads.

Al-l-l-right – that’s enough talk around the difference in 3rd party leads. In the end, we just need to get more of your leads to show up at your dealership.

Getting back to this AutoUSA Purchase Analysis Report; starting from the top, you see “Leads Generated“. During the months of  1/1/13 – 6/30/13AutoUSA ShowPro generated 20,990 leads for their dealerships clients.

Of the 20,990 incentivized vehicle shoppers, 5,985 customers walked into a participating AutoUSA ShowPro dealership during this time frame to test drive a vehicle after engaging with ShowPro.

Of the total amount of leads submitted or engaged, 1 in 3 showed up at the dealership for a 29% Lead to Show Rate. Considering the average national lead to show rate is around 17%, this is outstanding!

Now lets get to the SALES Data.

Of the 5,985 that were incentivized and that walked into this group of 119 dealers for a test drive, 58% purchased a Vehicle.  

Let’s agree, HookLogic / ShowPro nor any other marketing / lead generating feature has a direct correspondence to how well your sales floor can close deals. However let’s consider this - J.D. Power studies show that consumers are visiting LESS than 2 dealerships before purchase. That equates to a 50% show to close ratio on average by default.

This group of dealers are closing incentivized ShowProshowroom ups at 58% with an overall lead closing ratio of 16%.

Are you tracking your dealer’s Lead to Show Rate?Without shows, there's no test drives, no writes up and no opportunity for sales.

As I have pointed out before, most dealers  do a good job at closing the customer once they show. What dealers need to be measuring is the customer Lead to Show rate.

Whether it's from a lead originating from your dealer’s website, 3rd Party Lead, Online Chat lead or HookLogic Lead2Show or AutoUSA ShowPro – if you can get more in-market shoppers to Show Up at your dealership, you get more opportunities to make more sales. 

Your Show Provider (by Limo) at NADA 2014 - New Orleans

HookLogic Gears up for NADA 2014 - New Orleans

NADA_2014

#HOOKLIMO

NADA 2014 is right around the corner. As I'm sure you're already aware this years NADA is being held in New Orleans. In tradition, HookLogic will be your (dealers and partners) official  “Show Provider”, at the 2014 NADA Convention.

If you're attending NADA 2014, we invite you take advantage of our complimentary limousine service to shuttle you and your party in style between the conference, your local hotel, and some of the amazing parties that happen.

Not only will our limos offer "refreshing beverages”, mood setting music and a great atmosphere to have engaging conversations with your co-workers and friends, but we will also be hosting a Fun CONTEST! 

text NADALimo to 55678 from your mobile phone and our VIP Limo drivers will contact you back to arrange for pickup and drop-off.

The service is first-come-first-serve and our drivers will give priority to our HookLogic premier clients, OEM partners, and agencies of record so depending on the number of people requesting transportation you may or may not have to wait. The limos will be in service on between 8am and 10pm Friday Saturday and Sunday.

To take advantage, text the word NADALimo to 55678 from your mobile phone and our VIP Limo drivers will contact you back to arrange for pickup and drop-off.

HookLogic, the industry innovation leader in providing quality traffic to your showroom, looks forward to providing you with a quality "show" to your destination.

Before you head out to the conferences be sure to Follow us on Twitter and Like us on Facebook. This is where we will be sharing photos from the convention, parties and announcing the contest winners.

We hope you have a great time in New Orleans. See you there!

Dealer.com Dealer Results Using HookLogic

hooklogic ddc results

Okay - this gets exciting so follow me here...

Over the past few months, we have been talking about "Building the Ultimate Attribution Engine”.  As part of that story, we introduced our new Purchase Analysis Reports powered by IHS Automotive, driven by Polk.

Over the next few months, we are going to break down sales data by OEMs, vendor partners, and marketing campaigns. Drawing the line between digital marketing and a sale in the showroom has always been blurry..until now.  You are about to see why HookLogic is used by so many dealerships and manufacturer programs.

The data and results in the below "info-ish-graphic" represents the real results for 193 dealerships using HookLogic's Web2Show feature and are on the Dealer.com website platform. There's quite a bit of information included so lets break it down, starting from the top and moving our way to the bottom.

Before we get started - I would like to point out that we have partnered with Polk to help acquire and validate the lead close rates for our customers.  This is provided by matching all leads to Polk’s census of vehicle registrations for actual close rates of all new and used vehicles purchased by the consumer submitting the lead. You can’t get any better than the data Polk provides.

Moving on...

Starting from the top, you see "Leads Generated". During the months of  January 2013 – June 2013 HookLogic Web2Show generated 29,577 leads for dealers on the Dealer.com platform. Of the 29,577 incentivized vehicle shoppers,  9,814 customers walked into a dealership during this time frame to test drive a vehicle. Of the total amount of leads submitted, 1 in 3 showed up at the dealership for a 33% Lead to Show rate.

Now lets get to the final result - A SALE!

Of the 9,814 incentivized customers that walked into this group of 193 dealers for a test drive, 6,320 or 65% Purchased a Vehicle between 1/1/13 – 6/30/13.

Dealer.com HookLogic Results

Let's agree, HookLogic nor any other marketing / lead generating feature has a direct correspondence to how well your sales floor can close deals. However, let's consider this - J.D. Power studies show that consumers are now visiting LESS than 2 dealerships before purchase. That equates to a 50% show to close ratio on average by default. This group of dealers are closing Web2Show incentivized "shows" at 65%.

What's your dealers overall showroom or show to close ratio?

A better question might be - what's your dealers Lead to Show Rate?Because without shows, you sell...very little.

Let's be real, most dealers anymore do a good job at closing the customer once they show. How can you not, if on average consumers are visiting Less than 2 dealers before purchase? In todays world, it truly comes down to your dealers Show Rate. Whether it be from a lead originating from your dealers website form, 3rd Party Lead Provider, Online Chat or HookLogic Web2Show - if you can get more in-market shoppers to Show Up, you're going to sell more vehicles.

Dealers using HookLogic's suite of features get MORE  in-market shoppers to SHOW!

BTW - quick math for you internet managers that measure your Lead to Close/Sold, the closing ratio on Web2Show Leads generated from this group of  dealers was 21%.

Note: HookLogic has been recently added to the Dealer.comCertified Provider Program. In addition to expedited installation and training, this will provide you with integrated reporting in your dealer dashboard. HookLogic’s Web2Show and Lead2Show solutions can be added in the Marketing Upgrade Center or by clicking here. 

Contest Winner - "What percentage of Generation Y are open to buying ANY brand of vehicle?"

monthly HookLogic Automotive Contest Winner

In last months newsletter, our contest question was "What percentage of Generation Y are open to buying ANY brand of vehicle?" The possible choice of answers included: 13% 27% 43% 54% <-- the answer!

This must have been a real stumper of a question; with less than half of the participants choosing the correct answer - 54%.

Seems like a large percentage to me. But according to a recent study by J.D. Power and the article around the study, more than half of Gen Y online shoppers are open to buying ANY brand at the beginning of the shopping cycle for their next vehicle.

How much focus should be placed on Gen Y buyers?

Well, they're increasing in market share at the greatest rate among all new-vehicle buyers" and are now responsible for more than 20 percent of all retail sales. That's a substantial group of buyers.

Another interesting stat from the study - of the Gen Y automotive consumers who go online during the buying process, 47 percent use smartphones -- the highest among any demographic, the study found. I believe that! More and more, potential consumers are on their phones "showrooming" while standing on your dealers showroom floor. I discussed topic of "Showrooming" during my DSES2013 presentation with Ryan Leslie. What are you doing to help prevent this from happening on your dealers showroom?

…back to the contest.

Of the participants that submitted the correct answer, we chose 1 WINNER. The winner receives a $100 eGift Card courtesy of HookLogic, of course.

And -- the winner is ….. Adam Owens!!

Adam Owens - Contest Winner

Adam is the Internet Internet Marketing Director for the Herb Connolly Auto Group and heads up the Internet Lead Management, Internet Sales and Online Marketing for the group. Adam has been with Herb Connolly for just over 7 years.

Not only did Adam win this contest but also wins additional Lead to Shows each month using HookLogic's full suite of dealer products. The Herb Connolly has been leveraging Web2Show and Lead2Show for over a year now with amazing results.

A big Congratulations going out to Adam from the HookLogic Automotive team!

Who will be our next winner?

Want your opportunity to win? Subscribe to our Monthly Newsletter and participate!

9th Annual Automotive Digital Success Workshop w/ Kain Automotive

Kain 9th Workshop

It's that time of year again - where David Kain and the crew hosts their Automotive Digital Success Workshop. 

As always, the event is help in beautiful Lexington, KY. This year it's on November 12th and 13th and guess what?? You're INVITED!!

Join David Kain and a slew of amazing industry speakers for their 9th annual workshop, where they will be teaching you how to build on the success of your Internet and BDC Operations. The speakers will bring the latest and greatest strategies and tactics designed for you to implement right away. Join fellow Dealers, General Managers, Internet Managers, BDC Managers, Digital Marketing Managers, Sales Managers and other team members from our clients and friends dealerships.

The workshop will be hosted at the Hilton Downtown in Lexington, Kentucky. The hotel is located just 15 minutes from the Lexington Blue Grass Airport (LEX). Several major airlines serve LEX. You may also consider the Louisville International Airport (SDF) or Greater Cincinnati Northern Kentucky Airport (CVG), which may offer lower airfares and are both located just 75 minutes from Lexington.

Register Today atwww.kainautomotive.com/kain/events

Or TAKE ADVANTAGE of our Special HookLogic Pricing of $299 - Use Discount Code "HookLogic" 

Please contact Jessica Kain at 859-797-6807 or by email at Jessica@kainautomotive.com for additional details

SCHEDULED SPEAKERS:

Our own David Metter - President of Automotive for HookLogic

Todd Smith - CEO of ActivEngage.com Stacey Coopes - CEO of FordDirect.com Scott Painter - CEO of TrueCar.com Egon Smola – Vice President of Dealix.com Christian Salazar – National Sales Director at DealerFire Jordan Hyatt - Sr. Product and Solutions Specialist at Google Terry Moore – Internet Manager at Reed Lallier Chevrolet Brian Pasch - CEO of PCG Consulting Ben Cohen - President of Vast.com Shaun Kniffin – Director of Marketing at Steve Germain Motor Company Kyle Lindsey - Owner of SaabKyle04.com Matthew Belk – CEO of BetterCarPeople.com Ali Mendiola – BDM Digital Retailing at DealerTrack Hunter Swift – Director of Sales Development at DealerSocket

There will also be presentations by Haystak Digital as well as the KainAutomo@ve.com Training Team of Jessica Kain, Tiea Roper, Nancy Stracione, Steve Miner and David Kain

Looking forward to seeing you there!