HookLogic, CARFAX Team Up on Used Cars

Lead2Show, Web2Show now includes valuable Carfax information

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HookLogic today announced that Carfax-subscribing dealers can give their prospective buyers access to Carfax Vehicle History Reports within HookLogic products Web2Show and Lead2Show.

Dealers now can send links to Carfax Reports within the customer confirmation page and emails. This enhancement helps engage more potential buyers and provide the information they need to buy their next used car with more confidence.

“Carfax and HookLogic are committed to helping dealers turn online shoppers into on-the-lot buyers,” said Larry Gamache, communications director at Carfax. “With HookLogic’s AutoHook, our mutual customers can make sure the vehicle history information used car buyers want to see is readily available to them.”

Research shows that used vehicles turn 15 days faster on average when a Carfax Report is available to prospective buyers.

“AutoHook already drives 30% of prospective leads into the showroom — twice the national average,” said HookLogic Automotive President David Metter. “Giving those leads access to Carfax will make the leads even more qualified. By saving everyone’s time, this partnership will lead to the happiest outcomes.”

Confirmation Page CARFAX 1-Owner

If you would like to increase your show rate –  contact us for a complete demo of our AutoHook Suite of Products and receive a $25 Gift Card .

About Carfax (www.carfax.com) Carfax is the vehicle history expert for used car buyers, sellers and the automotive industry. Carfax created the Vehicle History Report in 1986 and is trusted by dealerships across North America to help acquire, advertise and retail used cars. Carfax is the vehicle history provider of choice for 37 manufacturer Certified programs and is integrated into hundreds of acquisition and inventory management tools, available on popular online automalls and featured on thousands of automotive websites. Carfax® Vehicle History Reports™ are viewed more than 170 million times a year to help people buy with more confidence. Become a Carfax Advantage™ dealer or learn how Carfax can help your dealership win by visiting www.carfaxonline.com. Carfax was recently acquired by IHS Inc. (NYSE: IHS).

Increase Your Direct Mail Performance With This ONE Easy Feature

  Direct mail is one of the oldest forms of advertising, yet believe it or not, it's still one of the more effective, when done properly. 

In a recent study by Google, consumers were asked; during your vehicle shopping which form of advertising had the most impact in prompting them to start researching a particular make or model...

The #1 Answer - Direct mail. Beating out Video and Mobile advertising. Go figure, right!

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If you've been in the car business for any length of time, you know our industry (dealers, agencies, and manufacturers) sends an enormous amount of direct mail each year.

Speaking from experience, there's one HIGHLY EFFECTIVE feature that should to be added to any targeted direct mail campaign in order to achieve some amazing results.

That feature you ask? Incentivizing the customer to visit the dealership for a vehicle test drive.

Some agencies / dealers will include a FREE vehicle safety kit, or a memorable dealer branded umbrella. Wait there's more! How about the chance to WIN a car or trip to the Bahamas? For many consumers, these offers come across as being hokey. Instead, let's increase the show rate, while effortlessly tracking attribution of your next direct mail campaign by incentivizing the customer with a  gift card to one of their favorite retail outlets, or a Visa gift card good for anywhere. A higher perceived value yields better results.

More qualified shows equates to more sales. This is exactly what the top direct mail and email agencies are finding out as they test drive our AutoHook Incentive platform for agencies, like Team Velocity.

Agencies aren't the only ones that can leverage HookLogic AutoHook's incentive platform. Dealers using our full suite of products have access to our Bulk Incentive Generator for smaller in-house direct mail campaigns.

If you would like to increase your show rate –  contact us for a complete demo of our AutoHook Suite of Products and receive a $25 Gift Card .

HookLogic Wins Major Automotive Website Award

A BIG CONGRATULATIONS to the entire HookLogic Auto Team on another AWA Marketing Innovation Award. We are humbled to be a two-time winner. Great job, team, in continuing to innovate and lead the industry with great solutions and best-in-class partnerships.

AWA Award 2014

Below is the full press release that we put together!

Marketing Innovation prize recognizes attribution expertise

NEW YORK — February 20th, 2014 — PCG Consulting bestowed an Automotive Website Award on HookLogic for Marketing Innovation, the companies announced today. The prize, recognizing HookLogic’s work, was awarded just before the National Automobile Dealers Association convention at the end of January.

The annual Automotive Website Awards honor those who best serve automobile dealers. PCG Consulting presents awards to the best automotive website and technology providers in a variety of categories.

“Dealers that are looking to create more opportunities from their existing website traffic and leads should be adding merchandising tools to increase conversion.” said Brian Pasch, CEO of PCG Consulting Inc. “HookLogic delivers multiple solutions to increase sales and customer satisfaction; a core ingredient to any digital marketing strategy.”

“We were trying excited to win our second AWA in as many years,” said HookLogic Automotive President David Metter. “It shows that our team continues to innovate and stay ahead of the curve with leading technology.”

About HookLogic HookLogic, the global leader in commerce search advertising, enables marketers to influence in-market shoppers and Win the Moment of Truth™ on the world’s leading retail, travel, and automotive sites. Network partners and advertisers including Expedia, Target, AutoTrader.com, Chrysler, Intel, Newegg and Rakuten Shopping use HookLogic to increase sales and monetize site traffic with industry-leading solutions such as Retail Search Exchange, TravelAds, and AutoHook. Backed by Bain Capital Ventures and Intel Capital, HookLogic is headquartered in New York City, with offices in Ann Arbor, Atlanta, and London, UK.

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HookLogic Partners with Team Velocity Marketing

HookLogic and Team Velocity offer a comprehensive solution for OEMs and dealerships.

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Auto dealers & OEMs will soon be able to gain full attribution on their marketing spend thanks to a new partnership between Team Velocity and HookLogic.  The two leading technology providers announced a strategic partnership combining the companies’ direct communications and targeted incentive technologies into a comprehensive solution for OEMs and automotive dealers. Customers of Team Velocity will be able to integrate test drive incentives into their direct communications and have showroom visits and sales attributed to their campaigns.

Team Velocity Marketing provides automotive companies across the U.S. with a 360° Sales and Service Marketing Program, which entails a full suite of direct, targeted, and digital marketing services.  HookLogic’s AutoHook solutions provide dealers with an advanced platform for managing the delivery of time-sensitive, high-value incentives that can only be redeemed in-store, turning qualified leads into showroom visits and test drives, as well as attributing sales to specific campaigns.  The partnership between the two companies brings a fully integrated solution that combines the best of both technologies for automotive dealers and marketers.

“HookLogic has as a credible platform that is more likely to turn shoppers into buyers. It makes sense for us and for our clients,” said David Boice, Owner of Team Velocity Marketing

“We’re pleased that our relationship with Team Velocity enables OEMs, regional associations and dealers to measure precisely the effect that direct communication via email and mail is having.  Having the ability to attribute a showroom visit and a sale back to Team Velocity’s suite of products gives their customers great power,” said HookLogic President, Automotive David Metter.

About Team VelocityTeam Velocity Marketing provides automotive companies across the U.S. with a 360° Sales and Service Marketing Program, which entails a full suite of direct, targeted, and digital marketing services. They exclusively developed the Perfect Prospect Technology™ that targets a dealership’s in-market customers and prospects solely based on their statistical probability of either purchasing or servicing their vehicles now and in the future.  Team Velocity has worked with 75% of the top 100 dealers and 18 manufacturers and is headquartered in Herndon, VA.

About HookLogic HookLogic, the global leader in commerce search advertising and driving attribution, enables marketers to influence in-market shoppers and Win the Moment of Truth™ on the world’s leading retail, travel, and automotive sites. Network partners and advertisers including Expedia, Target, Dealer.com, Chrysler, Intel, Kia, Newegg and Rakuten Shopping use HookLogic to increase sales and monetize site traffic with industry-leading solutions such as Retail Search Exchange, TravelAds, and AutoHook. Backed by Bain Capital Ventures and Intel Capital, HookLogic is headquartered in New York City, with offices in Ann Arbor, Atlanta, and London, UK.

Dataium Wins Automotive Website Award for Marketing Innovation

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Congratulations to our partner Dataium for being Honored with the Automotive Website Award for Marketing Innovation held by PCG Consulting.

PCG Consulting honors the best of the best for automotive dealers. Awards are presented to the best automotive website and technology providers in a variety of categories, including Automotive Website Platforms, Mobile Websites, Marketing Software,

CRM, Social Media Tools and more.

"If we had to pick one product in 2013 that has dramatically shifted the automotive marketing strategies of every major player in the automotive industry, it would be Dataium." - PCG Consulting

For more information, read the full Press Release after the jump.

Nashville, TN — 1/28/2014 — Dataium, the largest aggregator of in-market automotive shopper behavior, was awarded with the Automotive Website Award for Marketing Innovation. The company was presented with this award for the impact of their intelligence solutions on the strategies, operations and products of major automotive service providers and auto manufacturer processes supporting dealers nationwide. 

The Automotive Website Awards is an annual ceremony held by PCG Consulting that honors the best of the best for automotive dealers. Awards are presented to the best automotive website and technology providers in a variety of categories, including Automotive Website Platforms, Mobile Websites, Marketing Software, CRM, Social Media Tools and more.

"If we had to pick one product in 2013 that has dramatically shifted the automotive marketing strategies of every major player in the automotive industry, it would be Dataium. Dataium's visions are revolutionizing automotive marketing, supply chain economics, and creating a more relevant shopping experience for consumers. In 2014 we will start to see how marketing solutions will become more relevant and customized, using the information that Dataium provides," a spokesperson from PCG Consulting said.

"We're proud to accept the Automotive Website Award for Marketing Innovation, and we feel that it marks another step forward for our company as well as the automotive industry as a whole," said Angie Sherrell, Managing Director at Dataium. "Marketing is increasingly becoming a personalized experience for consumers, and online auto shoppers expect a higher level of support and service than ever before, without sacrificing their privacy to get it. Our mission is to make the future of auto shopping more satisfying and more convenient for consumers, and we look forward to doing that by making the entire automotive industry smarter, more efficient, and better prepared for tomorrow's auto shopper."

About Dataium, LLC Dataium is the largest aggregator of online in-market automotive shopping activity. The company collects, analyzes, and indexes billions of online automotive shopping events from millions of active auto shoppers monthly, and supports cutting-edge data collection, analysis, proprietary research and reporting technology. For more information, visit www.dataium.com, email: info@dataium.com, or call 877-896-DATA (3282).

AutoHook Now includes OEM Real-time Rebates and Incentive Offers

W2S Incentive confirmation display

We keep on moving! We don't stop!

Yet another feature has been added to our AutoHook suite of products. This time, we have coordinated with AIS Rebates to bring our Dealers and Partners realtime OEM Rebates and Incentive offers within our Web2Show and Lead2Show products.

The inclusion of incentive and rebate information will help our dealers build transparency, while presenting decision-influencing information in front of the new car buyer at critical moments of decision making.

AIS Rebates in Confirmation Email

For more information on this new feature - contact us for a complete demo and receive a $25 Gift Card .

Read the full Press Release, see below...

ANN ARBOR, MI- January 30, 2014- HookLogic, a leader in automotive incentives for dealers nationwide, announced today that it has partnered with AIS Rebates, a product of vAuto, to integrate rebates and incentives directly into HookLogic’s AutoHook suite of products .

This new feature combines the latest national and regional Manufacture incentives and rebates into the confirmation form and email - integral parts of the AutoHook Web2Show and Lead2Show - and is an industry exclusive. This solution takes into account all consumer-facing programs offered by the Manufacturers and automatically includes bonus cash and other special programs at the zip code level.

According to Greg Kelly, Business Development Director for AIS Rebates, “incentives and rebates have come to be “expected” by consumers. Manufacturers spend billions annually in rebates and other special offers to attract consumers to purchase their brands. Dealers should consider the various creative channels to communicate these offers to prospects who are considering their products.” Consumers benefit by knowing in real time which rebates and/or incentives are available for their specific vehicles of interest.

HookLogic dealers can now provide a feature that not only continues to build transparency with the customer but, more importantly, keeps valuable, decision-influencing information in front of the new car buyer at critical moments of decision making.

“Throughout the testing period of including incentives and rebates into our suite of products, HookLogic recorded a 17% increase in showroom activity,” noted David Metter, president of HookLogic Automotive.

Smart integration of current incentive and rebate information into Web2Show and Lead2Show showed to be an essential feature. The inclusion of AIS Rebates allows HookLogic’s AutoHook the ability to present incentive and rebate information to consumers at a very influential time of the vehicle shopping process.

About HookLogic:

HookLogic, the global leader in commerce search advertising, enables marketers to influence in-market shoppers and Win the Moment of Truth™ on the world’s leading retail, travel, and automotive sites. Network partners and advertisers including Expedia, Target, Dealer.com, Chrysler, Intel, Kia, Newegg and Rakuten Shopping use HookLogic to increase sales and monetize site traffic with industry-leading solutions such as Retail Search Exchange, TravelAds, and AutoHook. Backed by Bain Capital Ventures and Intel Capital, HookLogic is headquartered in New York City, with offices in Ann Arbor, Atlanta, and London, UK.

About AIS Rebates:

AIS Rebates is a product of vAuto, Inc. which is a subsidiary of AutoTrader Group, which includes AutoTrader.com®, Kelley Blue Book®, vAuto®, HomeNet Automotive®, AIS RebatesTM ,Genius Labs® and HaystakTM. AutoTrader Group is a subsidiary of Cox Enterprises. For more information, please visit www.autotradergroup.com. For more information about AIS Rebates please visit www.aisrebates.com

Kia Motors Approves HookLogic Suite of Solutions

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Kia Motors has formally endorsed and set up a reimbursement program for our AutoHook's Web2Show and Lead2Show solutions. This is the first time that a manufacturer has set up a reimbursement program for both the monthly technology fee as well as a pool of redemptions.

Kia Motors Approves HookLogic Suite of Solutions

Becomes first automaker to reimburse dealers for tech fees, redemption pool

Kia dealers can now choose from among three HookLogic product packages, all of which are DAS eligible. Packages include HookLogic’s Web2Show and Lead2Show products.

Kia is now the first manufacturer to set up a reimbursement program for both HookLogic’s monthly technology fee and a pool of redemptions. The HookLogic packages for which Kia is offering to reimburse its dealers range in price from $490 per month to $999 per month.

“We already have positive relationships with many KIA dealerships across the country but this opportunity with KIA Motors of America allows us to reach a vast array of dealers with whom we might not have otherwise had the opportunity to connect,” said HookLogic President, Automotive David Metter. “To know that so many dealerships will have the opportunity to drive the highest intent buyers into their showroom and validate their sales through our technology is exciting.”

Kia dealers that utilize the ContactAtOnce Chat and CallSource DealerSaver solutions will receive free integration when they sign up with HookLogic. In addition to those benefits with Web2Show and Lead2Show, Kia dealers will also receive HookLogic Sales Reports powered by Polk. This will give participating dealers the ability to directly attribute sales to their digital strategies.

About HookLogic HookLogic, the global leader in commerce search advertising, enables marketers to influence in-market shoppers and Win the Moment of Truth™ on the world’s leading retail, travel, and automotive sites. Network partners and advertisers including Expedia, Target, Dealer.com, Chrysler, Intel, Kia, Newegg and Rakuten Shopping use HookLogic to increase sales and monetize site traffic with industry-leading solutions such as Retail Search Exchange, TravelAds, and AutoHook. Backed by Bain Capital Ventures and Intel Capital, HookLogic is headquartered in New York City, with offices in Ann Arbor, Atlanta, and London.

About Kia Motors America Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 765 dealers throughout the United States and serves as the "Official Automotive Partner" of the NBA and LPGA. In 2012, KMA recorded its best-ever annual sales total and gained U.S. market share for the 18th consecutive year. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.

Join HookLogic at NADA 2014

HookLogic NADA 2014

Join HookLogic at NADA and Travel in Style!

It's that time of year again, and HookLogic is delighted to announce that we'll be providing complimentary Limousines at this year's NADA. To take advantage of this service, just text: NADA to 55678 and a driver will arrange for pickup.

We will also be offering refreshing beverages while you enjoy the ride with us, compliments of MSCloud Services. Limos will run from 8am-midnight throughout the show.

*Rides are on a “first come, first served” basis, no reservations.  The service will run between the convention center, hotels, and Bourbon Street.  Sorry, no airport pickup and drop-offs.

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NADA'S First 3 Day Party - Sponsored by HookLogic

HookLogic is proud to announce that we are sponsoring the DealersUnited 3 day party at the Royal Sonesta Hotel, starting Friday 1/24. Located in the heart of the French Quarter on world famous Bourbon Street, the Royal Sonesta will be the location for the biggest and most anticipated party of NADA 2014 New Orleans! All DealersUnited members are welcome to attend.

HookLogic Booth Partcipation

HookLogic is a part of the DDC Certified Provider Program and attendees can join us at Booth # 5539. President of Automotive David Metter will be presenting at the Dealer.com Dealer Innovation Center from 1-2pm Saturday and Sunday, and VP of Strategy & Customer Experience Jeff Kershner will be presenting at 11am Monday.

Full booth appearance details:

• Saturday 1-2pm
• Sunday 1-2pm
• Monday 11am - Noon

HookLogic will also be appearing at that Dealers United Booth # 4953.

If you would like to speak with a HookLogic Sales Rep at the NADA Show, just visit either the DealersUnited or Dealer.com booth, where we will have sales specialists throughout the show.

Polk Purchase Analysis Reports

As many of you know, HookLogic has partnered with Polk to produce our new monthly Purchase Analysis Reports. If you want to get an in-depth look at what these reports can do for you, drop by the Polk booth at Booth # 1801.

Jeff Kershner will be at the Polk Booth on:

• Saturday 11am-12pm
• Sunday 1pm-3pm

Must-Attend NADA 2014 Events

While at NADA 2014, don't forget to join us at these exciting events:

Friday 1/24

• HookLogic will be attending the Automotive Website Awards on Friday 1/24 at the Hyatt Recency New Orleans Hotel
• DealerUnited's 3 Day Party at the Royal Sonesta Hotel on Burbon St, beginning at 9pm

Saturday 1/25

• David Metter will be presenting at the Dealer.com Dealer Innovation Center at 1pm-2pm
• Dealer.com Appreciation Party at the Contemporary Arts Center from 7pm-10:30pm
• DealerUnited's 3 Day Party at the Royal Sonesta Hotel on Burbon St
• Jeff Kershner will be presenting at the Polk Booth 11am-2pm

Sunday 1/26

• David Metter will be presenting at the Dealer.com Dealer Innovation Center at 1pm-2pm
• DealerUnited's 3 Day Party at the Royal Sonesta Hotel on Burbon St
• Jeff Kershner will be presenting at the Polk Booth 1pm-3pm

Monday 1/27

• Jeff Kershner will be presenting at the Dealer.com Dealer Innovation Center at 11am-2pm

Toyota Dealership Results Utilizing HookLogic

toyota HookLogic performance report header

A few days ago I posted the Performance and Purchase Analysis info-graphic for Chrysler Dodge Jeep RAM dealerships utilizing HookLogic’s AutoHook. Just prior to that, we released the Performance and Purchase Analysis info-graphic for dealerships on the Dealer.com platform and for dealerships utilizing AutoUSA ShowPro (a similar product we built for AutoUSA).

To help bring more transparency to our reporting, I would like to point out that we have partnered with Polk to help acquire and validate the lead close rates for our customers.  This is provided by matching all leads to Polk’s census of vehicle registrations for actual close rates of all new and used vehicles purchased by the consumer submitting the lead.

Here’s the Performance and Purchase Analysis info-graphic for…

Toyota

toyota dealership performance infographic

Starting from the top, we have “Leads Generated“. During the months of  January 2013 – June 2013 HookLogic’s AutoHook generated 15,536 for 65 Toyota dealerships.

Of the 15,536 incentivized vehicle shoppers, 5,197 customers walked into a Toyota dealership that utilized HookLogic’s suite of products, during this time frame to test drive a vehicle after engaging with either Web2Show or Lead2Show.

Of the total amount of leads submitted or engaged with, 1 in 3 showed up at the dealership for a 33% Lead to Show Rate. Considering the average national lead to show rate is around 17%, this is GREAT NEWS for Toyota dealers.

Moving onto the SALES Data.

Of the 5,187 that were incentivized and walked into this one of these 65 Toyota dealers for a test drive, 48% purchased a Vehicle.  

This group of Toyota dealers are closing incentivized showroom ups at 48%, with an overall lead closing ratio of 16%.

Whether it’s a lead originating from your dealer’s website, 3rd Party Lead, Online Chat lead or HookLogic Web2Show – By getting more in-market shoppers to Show Up at your dealership, you get more opportunities to make a sale.

*If you're a Toyota Dealership, or any dealership for that matter and would like to increase your show rate -  contact us for a complete demo of our AutoHook Suite of Products and receive a $25 Gift Card .

Chrysler Dealer Results Utilizing HookLogic

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As we continue to receive amazing feedback regarding our results and the latest Performance and Purchase Analysis info-graphics, we have had quite a bit of conversation internally here at the HookLogic offices. What additional data could we expand upon?

Partnering with Polk to help acquire and validate the lead to close rates, so far, we've put together Performance and Purchase Analysis Report info-graphics for dealers on the Dealer.com platform and for dealers using AutoUSA ShowPro (a product we build for AutoUSA.) But what is next?

Next up – Dealership performance who utilize our Web2Show and Lead2Show products organized by OEM.

The first OEM we’re going to analyze is Chrysler Dodge Jeep RAM.

The results in the Chrysler Dealers Purchase Analysis Report below will have Chrysler dealers not utilizing HookLogic's AutoHook, wondering why not.

Side Note: Remember, HookLogic's AutoHook is currently Chrysler Digital Certified.

Let’s break this down from top to bottom..

chrysler performance infographic

Starting from the top, you see “Leads Generated“. During the months of  January 2013 – June 2013HookLogic generated 12,317 leads for 68 Chrysler dealerships.

Of the 12,317 incentivized vehicle shoppers, 3,594 customers walked into a Chrysler dealership, that utilized HookLogic’s suite of products during this time frame to test drive a vehicle after engaging with either Wed2Show or Lead2Show.

Of the total amount of leads submitted or engaged with, 1 in 3 showed up at the dealership for a 30% Lead to Show Rate. Considering the average national lead to show rate is around 17%, this is GREAT NEWS for these Chrysler dealers.

Moving onto SALES Data.

Of the 3,594 that were incentivized and walked into this group of 68 dealers for a test drive, a stellar 67% purchased a Vehicle.  

This group of Chrysler dealers are closing incentivized showroom ups at 67% with an overall lead closing ratio of 20%.

Most dealers do a good job at measuring their lead closing ratios and closing the customer once they’re in the showroom. What dealers miss out on measuring, is their Lead to Show rate.

Whether it’s a lead originating from your dealer’s website, 3rd Party Lead, Online Chat lead or HookLogic Web2Show – By getting more in-market shoppers to Show Up at your dealership, you get more opportunities to make a sale.

*If you're a Chrysler Dealership and would like to increase your Lead to Show rate,  here is a special Chrysler Certified sign-up form.

**If you're not a Chrysler dealership and would also like to improve your Lead to Show contact us for a complete demo of our AutoHook Suite of Products and receive a $25 Gift Card.