Introducing Our New Purchase Analysis Report

We are extremely EXCITED here at HookLogic.

Why? Because over the last year we have been working to "Build the Ultimate Attribution Model" for Auto Dealers.

By diligently working with RL Polk, we have developed a monthly Purchase Analysis Report to complement our existing reporting suite.

You already know our weekly performance report that breaks down your lead and show ratios.  Many of us on the HookLogic team have spent several years in the business and know that you are wondering ‘But do I sell cars using HookLogic’. Now we provide the answer. By providing sales data, not just with our dealers, but with surrounding dealers as well, you will see your true HookLogic ROI as well as lost opportunities.

Let’s review our new Purchase Analysis Report:

example analysis report

In the example Purchase Analysis Report, we are able to match nearly every showroom visit into the dealership that resulted in a sale (29). This is found under the Data Summary in the top left portion of the report.

walkin rate analysis example_report

The first bar chart you see is the Overall Walk-in with Incentive Buy-Rate (66%). This is the percentage of overall customers that were incentivized with HookLogic that resulted in a sale during a 90 day period.

Important to note here - this is the OVERALL Incentive Buy-Rate. Meaning that, these matched customers bought a car, somewhere.

The next bar chart is your Dealer Buy Rate or what we like to call, your Show to Close. In this example, the dealership Sold 16 of the 29 opportunities (customers that walked into the dealership), resulting in a 55% Dealer Buy Rate, or show to close percentage.

Next up is your Dealer Lost Opportunity. These are the customers that HookLogic incentivized to show up at your dealership to buy a vehicle, but walked out of your showroom without making a purchase and then went to another dealership.

lost analysis example report_final

In this example you see this dealership lost 3 sales to a competitor. Not only does this report show you the number of lost sales, but at the bottom of the report, you will see which 3 dealers they lost the sale too. Not only did they lose 3 sales BUT these customers bought what they intended to purchase.

Compelling  isn’t it?

monthly analysis example report

The middle performance bar charts includes the same information but broken out into the last 3 months by New, Used and Lost Opportunities.

We are confident these new Purchase Analysis Report will close the loop on the sale and help HookLogic and you create the ultimate attribution model.

If at anytime you have ANY questions about this report, please contact our support team and we will schedule a time to review. We want you to have a complete understanding of these reports.

Thanks for taking your time to read this; which hopefully has opened your eyes to the value HookLogic provides.

HookLogic Is The Official Driving Sales Executive Summit Show Provider!

We Are The Official DSES Show Provider!

Everyone LOVES our complimentary HookLogic AutoHook Limo service. And who wouldn't? Arriving to your Hotel and the Driving Sales Executive Summit in style is a sweet offer.

If you’re attending DSES 2014 this Sunday, take advantage of our complimentary limousine service. to shuttle you and your party in style between the conference, your local hotel, and some of the amazing parties.

Starting Sunday October 12 at 8:00AM text ‘vegaslimo’ to 55678 for rides to and from the airport and to and from your Hotel and the conference. Limousine service will also be available up until 10:00pm each night of the event. Not only will you driving around is class, but our limos will be stocked full of “refreshing beverages” (BOOZE) – compliments of  Ryantech Cloud Services .

Rides are on a first come, first serve basis and no reservations can be made in advance.  We hope you enjoy the HookLogic limousine service.

Complimentary Limousine Service - On Us!

In the true meaning of HookLogic being a "Show Provider", we would like to provide you a ride to the "Show".

If you are attending Driving Sales, Digital Dealer or J.D. Power conferences this month, Follow HookLogic into Conference week 2013 as we invite you take advantage of our complimentary limousine service to shuttle you and your party between the conferences, your local hotel, and the Vegas strip.

We will be offering refreshing "beverages" while you enjoy your ride with us, compliments of MSCloud Services.

All you need to do is text the word VEGASLIMO to 55678 from your mobile phone and drivers will contact you to arrange for pickup.

The service is first-come-first-serve and our drivers will give priority to our HookLogic premier clients, OEM partners, and agencies of record so depending on the number of people requesting transportation you may or may not have to wait. The limos will be in service on Sunday between 12pm and 10pm and Monday through Thursday between 8am and 10pm.

HookLogic, the industry innovation leader in providing quality traffic into your showroom, looks forward to providing you quality ride to the Vegas fall conferences.

We hope that you have a great time in Las Vegas.

HookLogic vs. The Competition: A Testimonial Like No Other

Leadership vs the competition

They say competition is good.

For many reasons:

1. It helps promote growth. 2. It forces you to be more creative. 3. It promotes taking chances and trying something new. 4. It can force you to become more goal oriented.

The list goes on.

Competition IS good and healthy.

We, Hooklogic/AutoHook, of course have some welcomed competition within the automotive industry. Some may argue that they're not REALLY competition, as they have done nothing more than mimic or try to copy our Industry Leading services and technology.

One particular competitor is quite boisterous and uses several tasteless "tactics" to try and compete.

I digress, and say good for them.

We (the Hook crew) would rather stay focused on our products, technology and customers while building out the ultimate attribution model. This is why we have an extraordinary list of amazing Dealers Clients, Partners, and OEM's (like Volkswagen and Chrysler) that we work with. None of our current competition truly compares to our services and technology, no matter how they package it or what tactics they use to try and compete.

I understand that last sentence could be read as being overly presumptuousness, but I mean it as nothing more than confidence and pride in our people and services. I could go on and on about how great I think our services are, but no one says it better than our dealer clients that have given the competition the opportunity to perform, only to come back. It's a great feeling!

Below is a testimonial from one of our dealer clients...

watersautoland testimonial

Thanks for the amazing testimonial Thad. We look forward to our continuing partnership.

HookLogic Selected for Dealer.com Certified Provider Program

DDC_Certified

ANN ARBOR, Mich.--(BUSINESS WIRE)--HookLogic, the global leader in commerce search advertising and premium provider of lead-generating incentive solutions for automotive dealers, announced it was named among the trusted providers in Dealer.com’s Certified Provider Program. As a member of this program, HookLogic gains visibility and credibility in front of the thousands of auto dealers that Dealer.com serves. HookLogic joins MS Cloud Services and Contact At Once! among the list of the providers that have proven qualifications including security and seamless integration with Dealer.com’s products and services.

“We have a strong sense for what technologies are in-demand in the automotive dealer marketplace, and a data-driven incentive program seemed something that would benefit almost every dealer in our network”

The Certified Provider Program will make available two different HookLogic solutions, Web2Show and Lead2Show, to Dealer.com members. Web2Show converts web traffic to showroom visits by delivering incentive offerings to in-market shoppers who meet targeting criteria; Lead2Show offers similar incentives to only those potential buyers identified as highly motivated, according to an extensive data network. Both will be fully integrated into the Dealer.com analytics dashboard and ready-to-implement without any installation or training required.

“We already have positive relationships with many dealerships across the country,” said David Metter, president of automotive for HookLogic. “But this opportunity with Dealer.com allows us to reach a vast array of dealers with whom we might not have otherwise had the opportunity to connect. To know that so many dealerships will have the opportunity to collect and convert leads through our technology is exciting. And their affiliation with such a reputable service as Dealer.com shows that the relationship with these new dealerships will be mutually beneficial.”

“We have a strong sense for what technologies are in-demand in the automotive dealer marketplace, and a data-driven incentive program seemed something that would benefit almost every dealer in our network,” said Mike DeCecco, Dealer.com Director of Business Development. “By making this technology available through our Certified Provider Program, we were able to convey to our dealers that HookLogic’s offerings are both compatible with our platform and trustworthy.”

Web2Show and Lead2Show are both immediately available through the UpgradeCenter in Dealer.com’s ControlCenter.

About HookLogic

HookLogic, the global leader in commerce search advertising, enables marketers to influence in-market shoppers and Win the Moment of Truth™ on the world’s leading retail, travel, and automotive sites. Network partners and advertisers including Expedia, Target, AutoTrader.com, Chrysler, Intel, Newegg and Rakuten.com Shopping use HookLogic to increase sales and monetize site traffic with industry-leading solutions such as Retail Search Exchange, TravelAds, and AutoHook. Backed by Bain Capital Ventures and Intel Capital, HookLogic is headquartered in New York City, with offices in Ann Arbor, Atlanta, and London, UK. For more information on the Retail Search Exchange, please visit www.retailsearchexchange.com.

We Keep Making It Easier to Help You!

New Support Tab

In a recent article we reviewed the many different ways our dealer clients are able to contact us for support. Whether you have a simple question about one of our industry leading services like Web-2-Show or Lead-to-Show, how to use our Mobile App for redeeming incentives or to simply let us know that we are (or not) meeting your expectations, we make it easy to contact us.

Continuing with our approach to pro-active support, we have made a small but welcomed addition to our support tab in your dealers Admin. When you log in, you may not notice the new addition right away UNTIL you click on the "Support" tab or link located right on the first screen of your admin.

As you can see in the screen shot, after clicking on the Support link to tab, you are presented with several options on how WE CAN HELP YOU.

Need Help?

Need Answers? Maybe you have a late delivery and are caught at the dealership late but have a question about a customers incentive - click on Frequently Asked Questions. It's quite possible the answer will be found in our FAQ.

Continued Training? Check out our Library of training videos and Webinars

Card Status? Customer calls in for one reason or another and you offer to check the status of their gift card. Here's a quick link to www.mygiftcardstatus.com

Chat Chat Chat? Hopefully you hadn't overlooked our ActivEngage chat / social bar located at the bottom of your admin screen. If for some reason you did, we have you covered with a quick link to open up a chat session.

Email anyone? With all the tools of communication, email still gets the job done. And our support team is quite quick to respond to your support emails.

Who uses the Phone (to make calls)? Let's face it - there's nothing like hearing a live support reps eager voice to help. If you don't already have our phone number in your address book, well…here it is for quick reference. Give us a call.

We look forward to hearing from you. If you're not already using our products to increase your lead to show rate, then give our sales team at call at 855-LEAD-2-SHOW  - (855-532-3274)

HookLogic Sponsors the 2013 Digital Summit at Mountain View (Google)

DSMV13

HookLogic and the AutoHook team is excited to not only be attending but also sponsoring this years Digital Summit at Mountain View - #DSMV13.

Held directly on campus at Google's Mountain View headquarters, dealers will learn about the leading edge philosophies and technology from the best of the best in the automotive industry. Attendees will be spending 2 days with automotive industry experts and product leaders from Google learning about new opportunities and advanced technologies that will help your dealership move ahead of the competition.

What an amazing opportunity!

Digital Summit @ Mountain View

When: Aug. 6-8

Where:  Mountain View, CA

Contact: 

General Info

Travel Questions

Registration

If you're a twitter user, be sure to set up a saved search for #DSMV13 to keep yourself updated with the latest news, announcements and  conversations happening at and around the Digital Summit at Mountain View event. And while you're at it, be sure to follow HookLogic/AutoHook on twitter @lead2show

Seats are limited to 150, and attendance is by invitation only. To receive an invite, please request it online.

Check out this incredible line-up of speakers and sessions:

Mitch Joel, author and president of Twist Image, helps us “Reboot Automotive Marketing”

Todd Rowe, Google’s Managing Director – Global Channel Sales (Adwords)

Neil Hoyne, Google’s Global Program Manager for Attribution. Neil knows conversion and how to obtain more of it.

Jordan Hyatt, Google’s Senior Product and Solutions Specialist, Automotive. Jordan is responsible for new advertising products and strategies for large automotive groups, as well as manufactures.

Lindsey Schultz, is Head of Industry, Automotive Dealerships at Google. Her team focuses on educating dealers.

Grant Cardone, author and automotive leader will bring best practices to the table for success in 2013 and beyond.

Monica Morse, Google’s go to professional for making social work for small businesses

Dan Moore, as the director of sales for interactive marketing at VIN, Dan shares the knowledge you’re looking for at the dealership.

Duncan Scarry, founder Haystak Digital Marketing. Duncan has a way of encouraging success within each person he meets – and he’s ready to share his secrets.

August 6 – 8 can’t come soon enough!

For more information about this phenomenal event, visit Digital Summit’s site.

https://twitter.com/search?q=%23dsmv13&src=hash

Introducing HookLogic's “Bulk Incentive Generator”

  We recognize that our dealers are looking for multi-faceted marketing opportunities to sell and service cars.  One of those options is utilizing direct mail and email campaigns.  While a number of dealers are ramping up their email and direct mail efforts, many are rediscovering the power of utilizing a targeted incentive to influence the customer to take action. This not only improves the ROI of their campaign but also drives more targeted customers physically into the showroom for a test drive.

What happens when you have more potential customers show up at your dealership for a test drive?

You sell more vehicles!

So HookLogic listened to their customers.  As an enhancement to our industry leading AutoHook Suite of Solutions, we are now including (at no charge) our “Bulk Incentive Generator” to our dealers that are utilizing the full product suite.  This new feature enhancement will allow dealerships the ability to generate multiple incentive/coupon codes and triggered links with-in minutes for their Direct Mail and Email campaigns.  It even works with service campaigns.

The OEM’s had this figured out years ago; including an incentive (gift card) in a targeted direct mail or email campaign yielded butts in seats and a surge in sales. Now dealers too will have the ability to quickly administrate and produce incentives for their direct mail and email campaigns using our “Bulk Incentive Generator” solution.  Whether you’re doing an in-house micro mailer campaign from your CRM or working with an agency on your next direct mail or email campaign, you will now have the ability to include a unique code corresponding to a targeted incentive and customer for each direct mail or email piece. Having the ability to redeem and send the potential customer an incentive right at your finger tips – using your HookLogic /AutoHook admin or our Mobile Redemption Application on your iPhone or Android device is something that wasn’t achievable until now.

As you can imagine, we’re extremely excited to offer this feature enhancement to our clients, included when you utilize Web2Show & Lead2Show.  It’s one more way we help dealers improve their Show Rate and sell and service more cars.

Be on the lookout for this added feature in your Admin over the next few weeks. In the meantime, if you have any questions about the “Bulk Incentive Generator”, contact us to be added to the training webinar series for this feature. While you’re at it, click here to sign up for our monthly Best Practices Webinar where we often review best practices around new features and our industry leading Lead2Show and Web2Show products.

HookLogic AutoHook Introduces “Instant Fulfillment”

The AutoHook team is excited to announce the full-scale launch of our “Instant Fulfillment” feature.

Up to this point, the Autohook incentive redemption process has been seamless and easy. Whether you’re using your online admin or our mobile application, you’re able to redeem a customer’s incentive in less than 30 seconds when they show up at your dealership for a test drive.  The customer would receive their gift card in the mail within two weeks.

Now with the addition of “Instant Fulfillment”, all our dealers will have the ability to redeem and send your customer their coupon/incentive instantly to their email or mobile device.  Up to this point, our instant fulfillment option was exclusively for select OEM and listing site partners like Autotrader.com.

The overall incentive redemption process hasn’t changed; still taking under 30 seconds to redeem a customer’s incentive using your AutoHook admin or mobile application.  Now, your customer will be able to confirm that they have received their e-code gift card right in your showroom.

This is no doubt exciting news for our dealers. One of the distinct advantages of our traditional redemption process is the ability to have the check and balances needed in place for dealers, reducing any ability for customers or dealership employees to “game the system” and receive multiple incentives, a problem experienced with other less secured offerings. With the addition of our new Instant fulfillment, we have taken many great measures of security.  This is something we know our dealers, OEMs, agencies, and 3rd party listing companies will greatly appreciate, which are often overlooked by others.

Now, not only can you increase your dealers Lead to Show percentage with HookLogic, you will have the ability to instantly fulfill your customers incentive, making your customer experience at the showroom even more seamless.

Chrysler Partners with HookLogic for 2,500 Dealership Rollout

Chrysler Digital has selected HookLogic as the newest part of the Chrysler Digital Program. HookLogic’s success generating higher website lead conversion, industry-best showroom visits, and more sales made the company the perfect addition to the Program. Chrysler Digital is pleased to offer the HookLogic Web2Show and HookLogic Lead2Show products for all Chrysler, Dodge, Jeep, Ram and FIAT dealers. Both Web2Show and Lead2Show are available through Chrysler Digital and are proven to drive shoppers into your dealership. Current Chrysler dealers are averaging almost 20 additional showroom visitors through the use of both products, with a cost per sale under $100.  HookLogic is one of only 12 certified products that will be listed on the Chrysler Digital Certified website as an enhancement to the original digital advertising program.

HookLogic Web2Show:

• A fully customized, lead generating product that incentivizes visitors to visit your website, and ultimately walk into your dealership in exchange for a gift card.
• Web2Show will be Bonus PAP eligible (50% reimbursement). NOTE: Excludes the cost of redeemed gift cards, which will be set by the dealer and billed directly.

HookLogic Lead2Show:

• A customizable, remarketing, lead conversion product that incentivizes visitors who have previously submitted a web lead to visit your dealership in exchange for a gift card.
• The offer emailed to the consumer is initiated once it is determined they have a high propensity to buy or are actively shopping for a vehicle through strategic third-party data integration.
• Lead2Show will be Bonus PAP eligible (50% reimbursement). NOTE: Excludes the cost of redeemed gift cards, which will be set by the dealer and billed directly.

For more product information or to sign up today please visit the following enrollment website @ http://leadtoshow.com/chrysler-digital.

If you are a Chrysler Dealership and have any questions, please contact Chrysler at info@chryslerdigital.com or call (888) 511-8902.